Make Your Label:
Fashion Dreams Manufactured
This Isn't Just an Audit. It's Your Lead Engine, Reimagined.
Hello team Make Your Label
We bring to you the quickest and easiest way to turn Your White Label Platform into Every Brand's Launchpad.
Executive Summary
Business
Apparel production for startups/brands with low MOQs and brand-building support.
Goal
Attract B2B leads—independent fashion labels—via Google and Meta channels.
Strategy
  • High-intent keyword targeting
  • Expanded Meta B2B funnel
  • Stronger creative assets
  • Smarter remarketing
  • Conversion-driven landing pages
Content and Customer Experience
Creating a seamless journey from discovery to conversion
Is Your Website Built for Discovery, or Just Delivery?
You have built a welcoming platform, a launchpad for labels.
But right now, it feels like a service you stumble upon, when it could be a space people search for.
Your platform has immense potential to become the go-to destination for fashion entrepreneurs looking to bring their visions to life.
So, Why this audit? And Why Now?
Because the page needs not just a cosmetic fix, but to be conversion-ready. This means we need to:
Build
trust through compelling brand stories
Showcase your expertise and successful client partnerships
Create
clear pathways for different user types
Guide visitors based on their specific needs and stage
Optimize
for lead generation and conversion
Strategic placement of CTAs and valuable content offers
nd
But the good news is...
You have the engine on, we will help you with the right narrative and navigation.
Your platform has strong foundations. Now it's time to refine how you tell your story and guide visitors toward becoming clients.
What's Already Working Good And Worth Building On?
Platform concept is relevant and timely
You've identified a real market need for small-batch production and brand development support in the fashion industry.
Clean visual structure and tech foundation
Your website has a modern design aesthetic and technical infrastructure that can support enhanced features.
More Strengths to Leverage
Clear idea: "Create your own brand with us"
Your value proposition is straightforward and compelling for aspiring fashion entrepreneurs.
Primary CTA is visible (but is it a bit too visible?!)
Your call-to-action stands out, though we'll refine its placement for optimal conversion.
So, Where Are You Losing Your Visitors/Buyers?
The Journey from Visitor to Client
Discovery
Fashion entrepreneurs search for manufacturing solutions and find your platform through optimized content and targeted ads.
Trust Building
Visitors explore your case studies, testimonials, and educational content to validate your expertise.
Consideration
They engage with interactive tools, pricing guides, and sample offerings to evaluate fit for their needs.
Conversion
Convinced of your value, they submit a consultation request to begin their brand development journey.
Is Your Audience Even Seeing Themselves Here?
Is Make Your Label clearly speaking to:
01
Content Creators building personal brands
Influencers and content creators looking to monetize their following with custom merchandise.
02
First-time founders launching D2C products
Entrepreneurs with fashion ideas but limited technical knowledge or production connections.
03
Homegrown businesses ready to scale
Small brands that have outgrown their current production capabilities and need a reliable partner.
04
White-label entrepreneurs looking for backend support
Business owners who want to focus on marketing and sales while you handle production.
How to Build This 'Treasured Trust'?
To convert leads, more than a form you need "proof", so add:
Client stories
What does Make Your Label do? What was the outcome?
Showcase real success stories with metrics and visual evidence of your impact. This transforms abstract promises into tangible results that prospects can envision for themselves.
Building Trust Through Content and Transparency
Valuable Content offering
Trends, blogs, & articles that establish your expertise
Your inspiring story & powerful team
Humanize your brand through founder stories and team introductions
By combining educational content with personal storytelling, you establish both expertise and human connection, building deeper trust with potential clients.
Cut the cluelessness with before-after narratives
Before
  • Struggling with minimum order quantities
  • Navigating complex supplier relationships
  • Unsure about quality control processes
  • Limited brand identity development
After
  • Launching with just 100 units
  • Single point of contact for all production needs
  • Rigorous quality assurance at every stage
  • Comprehensive brand identity and packaging
Visual Proof and Process Transparency
Product visuals from client brands
Showcase the quality and variety of products you've helped create
A process walkthrough that reassures first-timers
Demystify the production journey with step-by-step explanations
By showing both the finished products and the path to get there, you reduce uncertainty and build confidence in your capabilities.
Brand Clarity, Care, & Customisation = More Leads
We will help you start the story that your users have been waiting to hear! Spilling a few key content strategy secrets for you.
Video & Performance Marketing Strategy
1
Awareness
Recommended Content: Founder Story Ads, Interactive Quiz
Goal: Capture attention & qualified leads
Create engaging founder-led videos explaining your mission and the problems you solve. Deploy interactive quizzes to help brands assess their manufacturing needs.
2
Consideration
Recommended Content: Case Studies, Fabric Guides
Goal: Build authority & trust
Showcase detailed case studies of successful brand launches. Provide educational content about materials, sustainability, and production processes.
3
Decision
Recommended Content: Testimonial Videos, Free Consult CTA
Goal: Drive final conversion
Feature authentic testimonials from satisfied clients discussing their journey. Offer a no-obligation consultation to discuss specific project requirements.
Hosting & CDN
Technical infrastructure analysis
Current Hosting Configuration
What's Good
  • Primary delivery is via Cloudflare and Amazon CloudFront (fast and reliable)
  • Vercel used for app integration (optimized for performance)
What to Watch
  • Multiple external scripts from Google, Cloudflare, and Amazon
  • These may impact:
  • Page load speed
  • First Input Delay (FID)
  • Layout stability
Page Speed
Analysis of site performance metrics
Mobile Performance Analysis
Performance: 31/100 – Very Poor
  • FCP: 20.2s, LCP: 23.0s, TBT: 1260ms – Too slow
  • CLS: 0.001 – Good
  • 🟡 Accessibility: 69, Best Practices: 75 – Average
  • SEO: 54 – Needs improvement
Mobile performance is critical as more than 60% of web traffic comes from mobile devices. Your site's poor mobile performance is likely causing significant drop-offs before users even see your content.
Desktop Performance Analysis
Performance: 72/100 – Average
  • FCP: 0.8s, LCP: 1.0s, CLS: 0.002 – Fast and stable
  • TBT: 620ms, Speed Index: 1.6s – Needs optimization
  • 🟡 Accessibility: 69, Best Practices: 74 – Average
  • SEO: 54 – Poor, needs improvement
Desktop performance is significantly better than mobile, but still has room for improvement. The poor SEO score is particularly concerning as it impacts your site's discoverability regardless of device.
Performance Breakdown
Detailed analysis of site performance factors
Overall Performance Assessment
Asset Breakdown:
  • 🧩 JavaScript: 1.5 MB
  • 🖼 Image: 227 KB
  • 🔤 Font: 76 KB
  • 🎨 CSS: 85 KB
Bottlenecks:
  • PNG, JPG images are used instead of optimized formats
  • LCP over 4.5 seconds: user waits long to see anything meaningful
  • Content only appears around 7.6s as per load visualization
  • Heavy JavaScript is blocking rendering and interaction
The performance issues are likely causing significant abandonment before users even see your value proposition or offerings.
Performance Visualization
These visualizations highlight the performance issues affecting your site's user experience.
The waterfall charts show significant render-blocking resources and delayed content loading, particularly on mobile devices where users typically have less patience and potentially slower connections.
Website Issues
Key problems affecting user experience and conversion
Contact Details Visibility Issue
The Problem
The contact information (phone numbers and email) is hard to read due to low contrast between the blue text and dark background. This affects readability and accessibility.
Why This Matters
  • Potential clients can't easily contact you
  • Violates accessibility standards (WCAG)
  • Creates a perception of inaccessibility
  • May result in lost leads and business opportunities
Quick Fix
Increase contrast by using white or light-colored text against the dark background, or add a semi-transparent lighter background behind the contact information.
Social Media & WhatsApp Icons Missing
The Problem
Social media and WhatsApp icons are not visible or included on the page, limiting user engagement and reducing trust signals.
Benefits of Adding Them:
  • Enhances user interaction and makes it easier for visitors to connect with your brand.
  • Builds trust and credibility by showcasing active social presence.
  • Increases chances of lead generation and customer support through WhatsApp.
  • Improves overall user experience and encourages sharing.
Best Practice Implementation
Add recognizable social icons in the header and footer, with WhatsApp prominently featured for direct communication with potential clients.
Testimonial
The Problem
The website is currently missing customer testimonials, which are crucial for establishing trust and credibility.
Why Testimonials Matter:
  • Builds Trust: Testimonials act as social proof, showing real customer satisfaction.
  • Boosts Conversions: They help turn visitors into buyers by reducing doubts.
  • Improves SEO & Engagement: Fresh, user-generated content supports search visibility and user interaction.
Implementation Strategy
Create a dedicated testimonials section featuring quotes from 3-5 successful brand partnerships. Include client names, photos, and specific results achieved through your collaboration.
On-Page SEO
Analyzing search engine optimization factors
SEO and Usability Overview
Key Issues Identified:
On-Page SEO: F
The site lacks critical SEO elements like optimized content, meta tags, and likely, testimonials — which can boost keyword-rich user content.
Usability: D-
Navigation and user experience need attention. Missing trust elements like testimonials can hurt usability and user confidence.
Social: F
No integration with social proof or sharing features. Testimonials also contribute here by encouraging social engagement and shares.
Performance: B+
The site loads reasonably well, but that's not enough without strong content and SEO.
Impact on Lead Generation
These issues are directly affecting your ability to attract and convert potential clients. Without proper SEO, your target audience can't find you, and without social proof and testimonials, they won't trust you enough to convert.
The good news is that these are all fixable issues with relatively straightforward solutions that we'll outline in our recommendations.
HTML Tags
Missing lang Attribute
  • Issue: The <html> tag does not include a lang attribute.
  • Why it matters:
  • Accessibility: Screen readers rely on it to pronounce words correctly.
  • SEO: Search engines use it to determine the language of your content.
  • Browser Behavior: It helps browsers render the page properly, especially for multilingual sites.
How to Fix
<html lang="en"> <!-- rest of your HTML --> </html>
This simple addition improves accessibility, SEO, and user experience, particularly for visitors using assistive technologies.
Additional HTML Issues
  • Missing or improper heading structure
  • Non-semantic HTML reducing page meaning
  • Missing ARIA labels on interactive elements
  • Incomplete or missing metadata tags
These structural issues not only affect SEO but also impact accessibility and the overall user experience, potentially violating WCAG accessibility guidelines.
Keywords
Issue: Poor Keyword Distribution
Your main keywords (e.g., "custom clothing labels," "private label branding," etc.) are likely missing from critical HTML tags, such as:
  • <title> tag
  • <meta name="description">
  • <h1>, <h2> headers
  • Image alt attributes
  • Body content
Why Keyword Distribution Matters
  • Helps Search Engines Understand Page Focus
  • Improves Ranking for Target Keywords
  • Improves Click-Through Rate (CTR) with Relevant Snippets
Recommended Keywords
Based on industry research, we recommend targeting these high-intent keywords:
  • private label clothing manufacturer
  • low MOQ apparel production
  • custom clothing brand development
  • fashion startup manufacturing
  • white label fashion production
  • sustainable clothing manufacturing
These terms have good search volume and directly match the intent of your target audience - fashion entrepreneurs looking for manufacturing solutions.
Image Alt Attributes
Issue: Missing Alt Attributes
  • Problem: All 9 images on your page are missing alt attributes.
  • Why it matters:
  • SEO: Alt text helps search engines understand image content and improves image search visibility.
  • Accessibility: Screen readers rely on alt text to describe images to users with visual impairments.
  • Page Quality: Missing alt attributes can lower your SEO score and usability rating.
How to Implement
<img src="factory-floor.jpg" alt="Make Your Label clothing factory with sustainable production practices">
Best Practices for Alt Text
  • Be descriptive but concise (125 characters max)
  • Include relevant keywords naturally
  • Describe the image context, not just what's visually present
  • For decorative images, use empty alt text (alt="")
Properly implemented alt attributes improve both accessibility and SEO, contributing to a better overall user experience while helping you rank for relevant image searches.
Canonical & Noindex Tag
1. Missing Canonical Tag
  • Issue: No <link rel="canonical"> tag is found on the page.
  • Why it matters:
  • Prevents duplicate content issues if the same page is accessible via multiple URLs.
  • Helps Google understand the preferred version of the page to index.
2. Noindex Tag Present (Major Issue)
  • Issue: Your page is using a noindex tag.
  • Why it matters:
  • This tells search engines NOT to index your site.
  • Your site won't appear in Google or Bing search results.
Urgent Fix Required
The noindex tag is preventing your site from being discovered in search. This is likely an oversight that needs immediate correction:
<!-- Remove this from your head section --> <meta name="robots" content="noindex"> <!-- Add this instead --> <meta name="robots" content="index, follow"> <link rel="canonical" href="https://enl.makeyourlabel.com/">
This is a critical issue that is directly preventing your site from being discovered by potential clients through search engines.
HTTPS Redirect Issue
No HTTPS Redirect
Problem: Your website doesn't automatically redirect visitors from http:// to the secure https:// version.
Why This Matters
  • Security: Non-HTTPS sites are vulnerable to data interception and man-in-the-middle attacks.
  • Trust: Browsers display warning messages for non-HTTPS sites, undermining visitor confidence.
  • SEO: Google uses HTTPS as a ranking signal and may prioritize secure sites.
  • User Experience: Potential duplicate content issues between HTTP and HTTPS versions.
How to Implement HTTPS Redirect
You can implement an HTTP to HTTPS redirect through:
  • .htaccess file (for Apache servers)
  • web.config (for Microsoft IIS servers)
  • Cloudflare settings (since you're already using Cloudflare)
  • Plugin or CMS settings (depending on your platform)
This is a relatively simple fix that significantly improves security, user experience, and potentially SEO performance.
Marketing Tracking and Integration Issues
1. Facebook Pixel Not Found
  • Issue: You're not using Facebook Pixel.
  • Why it matters: Pixel allows you to track conversions, optimize ads, and run retargeting campaigns.
2. X (Twitter) Cards Not Detected
  • Issue: No Twitter Cards set up.
  • Why it matters: Without cards, your shared links appear plain and uninviting on X (formerly Twitter).
3. No Google Business Profile Linked
  • Issue: Google cannot find an associated Google Business Profile.
  • Fix:
  1. Create or claim your business on Google Business Profile.
  1. Link to it from your site and vice versa.
These issues are limiting your ability to track marketing effectiveness, remarket to interested visitors, and present your brand professionally on social media. Implementing these marketing integration tools will significantly enhance your digital marketing capabilities.
Comprehensive Marketing Funnel Strategy
Awareness
Content: Founder Story Ads, Interactive Quiz
Goal: Capture attention & qualified leads
Introduce your unique manufacturing capabilities to fashion entrepreneurs who may not realize low MOQ production is possible.
Consideration
Content: Case Studies, Fabric Guides
Goal: Build authority & trust
Educate potential clients about your processes, quality standards, and how you've helped similar brands succeed.
Decision
Content: Testimonial Videos, Free Consult CTA
Goal: Drive final conversion
Provide social proof and clear next steps to help motivated prospects take action and begin their manufacturing journey.
Current Meta Ads Audit
Evaluating your existing Facebook and Instagram advertising performance
Meta Ad Library Review
We reviewed five live/past ads in Facebook's Ad Library.
These ads show a consistent visual style but reveal opportunities for more targeted messaging and stronger calls to action.
Key Issues with Current Meta Ads
Meta Ads: Areas for Improvement
Weak targeting
Most ads are generic brand promos—not addressing private-label pain points. They fail to specifically connect with fashion entrepreneurs' challenges and needs.
Lacking lead-gen optimization
They use traffic objectives instead of Lead Ads or conversion optimization. This means you're paying for clicks but not optimizing for actual leads.
Low-value CTA
"Learn more" doesn't compel busy brand founders to submit details. More specific, value-driven CTAs would improve conversion rates.
Unremarkable creative
Mostly lifestyle or product shots—light on brand-building USPs. Your ads need to communicate your unique value proposition more clearly.
Improvement Opportunities
Meta Ads: Strategic Recommendations
Instead of using Meta Lead Ads with Instant Forms, we recommend sending ad traffic to a dedicated, high-converting landing page. This allows for deeper storytelling, trust-building, and better pre-qualification of leads — ideal for B2B fashion startups.
Focus messaging on relevant pain points, e.g.:
"Start your fashion label with just 100 units"
"Launch your private-label collection in 8 weeks"
Creative Strategy
  • Test carousel/video ads to highlight services and testimonials.
  • Add social proof snippets: "Join 50+ emerging brands…" or show dynamic customer quotes.
  • Feature behind-the-scenes factory footage to build transparency and trust.
  • Showcase before/after stories of successful brand launches.
Targeting Refinements
Target fashion entrepreneurs, design school graduates, and business owners with fashion interests, excluding general clothing shoppers and low-intent audience segments.
Mockup Ideas of What it can look like
Visual concepts for enhanced digital advertising
Carousel Ad Concept
This carousel ad concept showcases your full-service offering with distinct benefits in each slide: low MOQs, quality manufacturing, brand development support, and fast time-to-market. The powerful testimonial and clear "Get Started" CTA drive action.
Video Ad Concept
This video ad mockup takes viewers through a brand's journey from concept to finished product, highlighting your expertise in low-volume manufacturing. The "Request Sample Pack" CTA offers tangible value and generates qualified leads.
Lead Generation Ad Concept
This lead generation ad directly addresses the challenges of small-batch production with a compelling free guide offer. The form collects key qualification data while providing immediate value to potential clients.
Meta Ads Lead-Gen Strategy
Comprehensive approach to generating qualified fashion brand leads
Meta Ads Strategy Framework
Campaign Structure
Prospecting: Objective: Leads
Audience: SMBs in fashion industry plus job titles like "Founder" or "Creative Director".
Formats: Carousel, single video, lead form.
CTAs: "Request Quote" or "Get Sample"
Retargeting
Audience: Site visitors, engagement on social.
Formats: Lead Ads or traffic ads to gated case studies.
Message: "Seen our garment quality? Get a free swatch/sample."
Creative Optimization
Use sharp visuals: factory snapshots, behind-the-scenes.
Add graphic overlays: "MOQ 100 units | Launch in 8 weeks".
A/B test short testimonial videos vs. carousel case studies.
Clean and persuasive Lead Forms (simple + tailored fields).
Audience Strategy
Custom Audiences: visitors, form abandoners, watch-time.
Lookalike audiences from verified client base
Exclude low-intent groups (job seekers, hobbyists).
Tracking & Metrics
Measure CTR, CPL, form submission completions, lead quality.
Optimize toward pipeline-driven goals, not vanity metrics
Sample Meta Ad Campaign Structure
This campaign structure organizes your Meta ads to effectively target fashion entrepreneurs at different stages. The awareness campaign introduces your capabilities, the consideration campaign educates on your process, and the conversion campaign drives qualified leads to take action.
Advanced Audience Targeting
This audience strategy segments potential clients based on their business maturity and specific manufacturing needs. By creating tailored messaging for each segment, you'll improve relevance and conversion rates while reducing wasted ad spend.
Google Ads Strategy
Capturing high-intent search traffic from fashion entrepreneurs
Google Ads Campaign Types
Search Campaigns
  • Keywords: "private label clothing manufacturer", "low MOQ apparel production", "white label fashion factory".
  • Match types: Phrase and Exact; extensive negative keyword list.
  • CTAs: "Request Quote", "Get Sample".
Performance Max Campaigns
  • Assets: Site copy, testimonials, factory visuals and videos.
  • Channels: Search, YouTube, Display— helps awareness + intent sync
  • Goal: Maximize qualified lead generation across platforms
Display Retargeting
  • Ads featuring strong service highlights, logos, CTAs.
  • Audience: Visitors of key pages, abandoners.
  • Placement: Fashion industry websites and platforms
YouTube Bumper Ads
  • 6-sec clips showing speed, quality, MOQ benefits.
  • Target: Apparel-business interest segments.
  • Content: Quick, impactful visuals of manufacturing process
Landing Page & Conversion Flow
High-Converting Landing Page Elements
Clean, fast mobile-focused landing pages (quote form above the fold).
Headlines aligned with ads: "Launch in 8 weeks with MOQ 100".
Include testimonials and case snapshots—brands who launched.
Integrated Contact Form + Chatbot.
Use conversion tracking tags, UTMs, and call extensions.
Lead Qualification Process
Create a streamlined form that collects essential information:
  • Business stage (concept, prototype, existing)
  • Product type (apparel category)
  • Volume needs (units per style)
  • Timeline to launch
  • Budget range
This information helps qualify leads immediately and prepare your team for effective follow-up conversations.
Optimization Tactics
Keywords Refinement
  • Negative keywords: "free pattern", "DIY clothing", "clothing design jobs"
  • Focus on high-intent commercial terms
  • Target long-tail keywords with specific manufacturing needs
Bidding Strategy
  • Use bid strategies like Max Conversions or tCPA once data accumulates.
  • Adjust bids by device type, location, and time of day
  • Set higher bids for high-value audiences (e.g., previous site visitors)
Creative Rotation
  • Regularly update Performance Max assets with fresh visuals and copy.
  • A/B test different value propositions and CTAs
  • Refresh ad creative every 4-6 weeks to prevent fatigue
Continuous Improvement Process
  1. Weekly performance monitoring
  1. Bi-weekly keyword and negative keyword updates
  1. Monthly budget reallocation to top-performing campaigns
  1. Quarterly strategy review and optimization
Google Ads Campaign Structure
This campaign structure organizes your Google Ads to target different phases of the customer journey. The keyword-based search campaigns capture active searchers, while the Performance Max campaign leverages Google's AI to find potential clients across multiple channels.
Key Measurement KPIs
This measurement framework focuses on the metrics that truly matter for your business growth. By tracking not just lead volume but lead quality and conversion rates, you'll optimize your marketing spend for maximum ROI and business impact.
Next Steps
A structured approach to transform MakeYourLabel's digital presence and lead generation capabilities
1
Discovery &Research
  • Competitive analysis of top competitors
  • Target audience persona development
  • Pain point & motivation research
  • lead capture system implementation
2
Design & Development
  • Customer Journey Map + Wireframe +Siremap
  • landing Page Design & Development
  • Mobile-first responsive implementation
3
Website Completion & Automation Set Up
  • Conversion-optimized copy creation for landing Page
  • Create high value lead magnets
  • WhatsApp Business API integration
  • 7-sequence nurturing automation
  • Behavior-based trigger campaigns
4
Analytics & Campaign Launch
  • 5 Master Creatives
  • Videos to be provided, we will edit them
  • Upto 20+ creative asset adapts
  • GA4, Facebook Pixel & LinkedIn setup & heat Maps
  • Real-time performance dashboard
  • Campaign configuration across platforms
  • BBC will Monitor , Measure & Manage
Your Investment
Note: Post Pilot, we can decide the budget and increase the spends by expanding to other countries.
End-to-End Campaign Management by BBC
Let us handle the complete execution of your digital marketing strategy, from concept to conversion. With BBC as your partner, you'll benefit from our proven expertise in fashion industry marketing.
Strategy Development
Comprehensive campaign planning tailored to fashion industry buyers, with strategic positioning against competitors
Creative Production
Custom ad creatives designed for each platform, including 5 master creatives and up to 20+ adaptations
Campaign Execution
Multi-platform deployment across Meta, Google, and LinkedIn with continuous optimization
Monitor, Measure & Manage
Real-time performance tracking with custom dashboards and regular optimization reports
Every fashion brand starts with a dream.
Every dream deserves a chance.
Every chance needs the right partner.
Bumblebee is that partner for MakeYourLabel.
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