Make Your Label:
Fashion Dreams Manufactured
This Isn't Just an Audit. It's Your Lead Engine, Reimagined.
Executive Summary
Business
Apparel production for startups/brands with low MOQs and brand-building support.
Goal
Attract B2B leads—independent fashion labels—via Google and Meta channels.
Strategy
- High-intent keyword targeting
- Expanded Meta B2B funnel
- Stronger creative assets
- Smarter remarketing
- Conversion-driven landing pages
Is Your Website Built for Discovery, or Just Delivery?
You have built a welcoming platform, a launchpad for labels.
But right now, it feels like a service you stumble upon, when it could be a space people search for.
Your platform has immense potential to become the go-to destination for fashion entrepreneurs looking to bring their visions to life.
So, Why this audit? And Why Now?
Because the page needs not just a cosmetic fix, but to be conversion-ready. This means we need to:
Build
trust through compelling brand stories
Showcase your expertise and successful client partnerships
Create
clear pathways for different user types
Guide visitors based on their specific needs and stage
Optimize
for lead generation and conversion
Strategic placement of CTAs and valuable content offers
nd
What's Already Working Good And Worth Building On?
Platform concept is relevant and timely
You've identified a real market need for small-batch production and brand development support in the fashion industry.
Clean visual structure and tech foundation
Your website has a modern design aesthetic and technical infrastructure that can support enhanced features.
More Strengths to Leverage
Clear idea: "Create your own brand with us"
Your value proposition is straightforward and compelling for aspiring fashion entrepreneurs.
Primary CTA is visible (but is it a bit too visible?!)
Your call-to-action stands out, though we'll refine its placement for optimal conversion.
So, Where Are You Losing Your Visitors/Buyers?
How to Build This 'Treasured Trust'?
To convert leads, more than a form you need "proof", so add:
Client stories
What does Make Your Label do? What was the outcome?
Showcase real success stories with metrics and visual evidence of your impact. This transforms abstract promises into tangible results that prospects can envision for themselves.
Building Trust Through Content and Transparency
Valuable Content offering
Trends, blogs, & articles that establish your expertise
Your inspiring story & powerful team
Humanize your brand through founder stories and team introductions
By combining educational content with personal storytelling, you establish both expertise and human connection, building deeper trust with potential clients.
Cut the cluelessness with before-after narratives
Before
- Struggling with minimum order quantities
- Navigating complex supplier relationships
- Unsure about quality control processes
- Limited brand identity development
After
- Launching with just 100 units
- Single point of contact for all production needs
- Rigorous quality assurance at every stage
- Comprehensive brand identity and packaging
Visual Proof and Process Transparency
Product visuals from client brands
Showcase the quality and variety of products you've helped create
A process walkthrough that reassures first-timers
Demystify the production journey with step-by-step explanations
By showing both the finished products and the path to get there, you reduce uncertainty and build confidence in your capabilities.
Brand Clarity, Care, & Customisation = More Leads
We will help you start the story that your users have been waiting to hear! Spilling a few key content strategy secrets for you.
Current Hosting Configuration
What's Good
- Primary delivery is via Cloudflare and Amazon CloudFront (fast and reliable)
- Vercel used for app integration (optimized for performance)
What to Watch
- Multiple external scripts from Google, Cloudflare, and Amazon
- These may impact:
- Page load speed
- First Input Delay (FID)
- Layout stability
Mobile Performance Analysis
Performance: 31/100 – Very Poor
- ❌ FCP: 20.2s, LCP: 23.0s, TBT: 1260ms – Too slow
- ✅ CLS: 0.001 – Good
- 🟡 Accessibility: 69, Best Practices: 75 – Average
- ❌ SEO: 54 – Needs improvement
Mobile performance is critical as more than 60% of web traffic comes from mobile devices. Your site's poor mobile performance is likely causing significant drop-offs before users even see your content.
Desktop Performance Analysis
Performance: 72/100 – Average
- ✅ FCP: 0.8s, LCP: 1.0s, CLS: 0.002 – Fast and stable
- ❌ TBT: 620ms, Speed Index: 1.6s – Needs optimization
- 🟡 Accessibility: 69, Best Practices: 74 – Average
- ❌ SEO: 54 – Poor, needs improvement
Desktop performance is significantly better than mobile, but still has room for improvement. The poor SEO score is particularly concerning as it impacts your site's discoverability regardless of device.
Overall Performance Assessment
Asset Breakdown:
- 🧩 JavaScript: 1.5 MB
- 🖼 Image: 227 KB
- 🔤 Font: 76 KB
- 🎨 CSS: 85 KB
Bottlenecks:
- PNG, JPG images are used instead of optimized formats
- LCP over 4.5 seconds: user waits long to see anything meaningful
- Content only appears around 7.6s as per load visualization
- Heavy JavaScript is blocking rendering and interaction
The performance issues are likely causing significant abandonment before users even see your value proposition or offerings.
Performance Visualization
These visualizations highlight the performance issues affecting your site's user experience.
The waterfall charts show significant render-blocking resources and delayed content loading, particularly on mobile devices where users typically have less patience and potentially slower connections.
Contact Details Visibility Issue
The Problem
The contact information (phone numbers and email) is hard to read due to low contrast between the blue text and dark background. This affects readability and accessibility.
Why This Matters
- Potential clients can't easily contact you
- Violates accessibility standards (WCAG)
- Creates a perception of inaccessibility
- May result in lost leads and business opportunities
Quick Fix
Increase contrast by using white or light-colored text against the dark background, or add a semi-transparent lighter background behind the contact information.
Social Media & WhatsApp Icons Missing
The Problem
Social media and WhatsApp icons are not visible or included on the page, limiting user engagement and reducing trust signals.
Benefits of Adding Them:
- Enhances user interaction and makes it easier for visitors to connect with your brand.
- Builds trust and credibility by showcasing active social presence.
- Increases chances of lead generation and customer support through WhatsApp.
- Improves overall user experience and encourages sharing.
Best Practice Implementation
Add recognizable social icons in the header and footer, with WhatsApp prominently featured for direct communication with potential clients.
Testimonial
The Problem
The website is currently missing customer testimonials, which are crucial for establishing trust and credibility.
Why Testimonials Matter:
- Builds Trust: Testimonials act as social proof, showing real customer satisfaction.
- Boosts Conversions: They help turn visitors into buyers by reducing doubts.
- Improves SEO & Engagement: Fresh, user-generated content supports search visibility and user interaction.
Implementation Strategy
Create a dedicated testimonials section featuring quotes from 3-5 successful brand partnerships. Include client names, photos, and specific results achieved through your collaboration.
SEO and Usability Overview
Key Issues Identified:
On-Page SEO: F
The site lacks critical SEO elements like optimized content, meta tags, and likely, testimonials — which can boost keyword-rich user content.
Usability: D-
Navigation and user experience need attention. Missing trust elements like testimonials can hurt usability and user confidence.
Social: F
No integration with social proof or sharing features. Testimonials also contribute here by encouraging social engagement and shares.
Performance: B+
The site loads reasonably well, but that's not enough without strong content and SEO.
Impact on Lead Generation
These issues are directly affecting your ability to attract and convert potential clients. Without proper SEO, your target audience can't find you, and without social proof and testimonials, they won't trust you enough to convert.
The good news is that these are all fixable issues with relatively straightforward solutions that we'll outline in our recommendations.
HTML Tags
Missing lang Attribute
- Issue: The <html> tag does not include a lang attribute.
- Why it matters:
- Accessibility: Screen readers rely on it to pronounce words correctly.
- SEO: Search engines use it to determine the language of your content.
- Browser Behavior: It helps browsers render the page properly, especially for multilingual sites.
How to Fix
<html lang="en">
<!-- rest of your HTML -->
</html>
This simple addition improves accessibility, SEO, and user experience, particularly for visitors using assistive technologies.
Additional HTML Issues
- Missing or improper heading structure
- Non-semantic HTML reducing page meaning
- Missing ARIA labels on interactive elements
- Incomplete or missing metadata tags
These structural issues not only affect SEO but also impact accessibility and the overall user experience, potentially violating WCAG accessibility guidelines.
Keywords
Issue: Poor Keyword Distribution
Your main keywords (e.g., "custom clothing labels," "private label branding," etc.) are likely missing from critical HTML tags, such as:
- <title> tag
- <meta name="description">
- <h1>, <h2> headers
- Image alt attributes
- Body content
Why Keyword Distribution Matters
- Helps Search Engines Understand Page Focus
- Improves Ranking for Target Keywords
- Improves Click-Through Rate (CTR) with Relevant Snippets
Recommended Keywords
Based on industry research, we recommend targeting these high-intent keywords:
- private label clothing manufacturer
- low MOQ apparel production
- custom clothing brand development
- fashion startup manufacturing
- white label fashion production
- sustainable clothing manufacturing
These terms have good search volume and directly match the intent of your target audience - fashion entrepreneurs looking for manufacturing solutions.
Image Alt Attributes
Issue: Missing Alt Attributes
- Problem: All 9 images on your page are missing alt attributes.
- Why it matters:
- SEO: Alt text helps search engines understand image content and improves image search visibility.
- Accessibility: Screen readers rely on alt text to describe images to users with visual impairments.
- Page Quality: Missing alt attributes can lower your SEO score and usability rating.
How to Implement
<img src="factory-floor.jpg"
alt="Make Your Label clothing factory with
sustainable production practices">
Best Practices for Alt Text
- Be descriptive but concise (125 characters max)
- Include relevant keywords naturally
- Describe the image context, not just what's visually present
- For decorative images, use empty alt text (alt="")
Properly implemented alt attributes improve both accessibility and SEO, contributing to a better overall user experience while helping you rank for relevant image searches.
Canonical & Noindex Tag
1. Missing Canonical Tag
- Issue: No <link rel="canonical"> tag is found on the page.
- Why it matters:
- Prevents duplicate content issues if the same page is accessible via multiple URLs.
- Helps Google understand the preferred version of the page to index.
2. Noindex Tag Present (Major Issue)
- Issue: Your page is using a noindex tag.
- Why it matters:
- This tells search engines NOT to index your site.
- Your site won't appear in Google or Bing search results.
Urgent Fix Required
The noindex tag is preventing your site from being discovered in search. This is likely an oversight that needs immediate correction:
<!-- Remove this from your head section -->
<meta name="robots" content="noindex">
<!-- Add this instead -->
<meta name="robots" content="index, follow">
<link rel="canonical"
href="https://enl.makeyourlabel.com/">
This is a critical issue that is directly preventing your site from being discovered by potential clients through search engines.
HTTPS Redirect Issue
No HTTPS Redirect
Problem: Your website doesn't automatically redirect visitors from http:// to the secure https:// version.
Why This Matters
- Security: Non-HTTPS sites are vulnerable to data interception and man-in-the-middle attacks.
- Trust: Browsers display warning messages for non-HTTPS sites, undermining visitor confidence.
- SEO: Google uses HTTPS as a ranking signal and may prioritize secure sites.
- User Experience: Potential duplicate content issues between HTTP and HTTPS versions.
How to Implement HTTPS Redirect
You can implement an HTTP to HTTPS redirect through:
- .htaccess file (for Apache servers)
- web.config (for Microsoft IIS servers)
- Cloudflare settings (since you're already using Cloudflare)
- Plugin or CMS settings (depending on your platform)
This is a relatively simple fix that significantly improves security, user experience, and potentially SEO performance.
Marketing Tracking and Integration Issues
1. Facebook Pixel Not Found
- Issue: You're not using Facebook Pixel.
- Why it matters: Pixel allows you to track conversions, optimize ads, and run retargeting campaigns.
2. X (Twitter) Cards Not Detected
- Issue: No Twitter Cards set up.
- Why it matters: Without cards, your shared links appear plain and uninviting on X (formerly Twitter).
3. No Google Business Profile Linked
- Issue: Google cannot find an associated Google Business Profile.
- Fix:
- Create or claim your business on Google Business Profile.
- Link to it from your site and vice versa.
These issues are limiting your ability to track marketing effectiveness, remarket to interested visitors, and present your brand professionally on social media. Implementing these marketing integration tools will significantly enhance your digital marketing capabilities.
Meta Ad Library Review
We reviewed five live/past ads in Facebook's Ad Library.
These ads show a consistent visual style but reveal opportunities for more targeted messaging and stronger calls to action.
Key Issues with Current Meta Ads
Improvement Opportunities
Meta Ads: Strategic Recommendations
Instead of using Meta Lead Ads with Instant Forms, we recommend sending ad traffic to a dedicated, high-converting landing page. This allows for deeper storytelling, trust-building, and better pre-qualification of leads — ideal for B2B fashion startups.
Focus messaging on relevant pain points, e.g.:
"Start your fashion label with just 100 units"
"Launch your private-label collection in 8 weeks"
Creative Strategy
- Test carousel/video ads to highlight services and testimonials.
- Add social proof snippets: "Join 50+ emerging brands…" or show dynamic customer quotes.
- Feature behind-the-scenes factory footage to build transparency and trust.
- Showcase before/after stories of successful brand launches.
Targeting Refinements
Target fashion entrepreneurs, design school graduates, and business owners with fashion interests, excluding general clothing shoppers and low-intent audience segments.
Carousel Ad Concept
This carousel ad concept showcases your full-service offering with distinct benefits in each slide: low MOQs, quality manufacturing, brand development support, and fast time-to-market. The powerful testimonial and clear "Get Started" CTA drive action.
Video Ad Concept
This video ad mockup takes viewers through a brand's journey from concept to finished product, highlighting your expertise in low-volume manufacturing. The "Request Sample Pack" CTA offers tangible value and generates qualified leads.
Lead Generation Ad Concept
This lead generation ad directly addresses the challenges of small-batch production with a compelling free guide offer. The form collects key qualification data while providing immediate value to potential clients.
Meta Ads Strategy Framework
Campaign Structure
Prospecting: Objective: Leads
Audience: SMBs in fashion industry plus job titles like "Founder" or "Creative Director".
Formats: Carousel, single video, lead form.
CTAs: "Request Quote" or "Get Sample"
Retargeting
Audience: Site visitors, engagement on social.
Formats: Lead Ads or traffic ads to gated case studies.
Message: "Seen our garment quality? Get a free swatch/sample."
Creative Optimization
Use sharp visuals: factory snapshots, behind-the-scenes.
Add graphic overlays: "MOQ 100 units | Launch in 8 weeks".
A/B test short testimonial videos vs. carousel case studies.
Clean and persuasive Lead Forms (simple + tailored fields).
Audience Strategy
Custom Audiences: visitors, form abandoners, watch-time.
Lookalike audiences from verified client base
Exclude low-intent groups (job seekers, hobbyists).
Tracking & Metrics
Measure CTR, CPL, form submission completions, lead quality.
Optimize toward pipeline-driven goals, not vanity metrics
Sample Meta Ad Campaign Structure
This campaign structure organizes your Meta ads to effectively target fashion entrepreneurs at different stages. The awareness campaign introduces your capabilities, the consideration campaign educates on your process, and the conversion campaign drives qualified leads to take action.
Advanced Audience Targeting
This audience strategy segments potential clients based on their business maturity and specific manufacturing needs. By creating tailored messaging for each segment, you'll improve relevance and conversion rates while reducing wasted ad spend.
Google Ads Campaign Structure
This campaign structure organizes your Google Ads to target different phases of the customer journey. The keyword-based search campaigns capture active searchers, while the Performance Max campaign leverages Google's AI to find potential clients across multiple channels.
Key Measurement KPIs
This measurement framework focuses on the metrics that truly matter for your business growth. By tracking not just lead volume but lead quality and conversion rates, you'll optimize your marketing spend for maximum ROI and business impact.
Every fashion brand starts with a dream.
Every dream deserves a chance.
Every chance needs the right partner.
Bumblebee is that partner for MakeYourLabel.